Technology plays a crucial role in the delivery of a subscription service. It helps in creating a service that delivers ongoing value to the customers. It requires a new organizational structure and a shift in the focus of the sales, marketing, and finance teams. Moreover, it demands a new approach from IT. Despite the initial drop in revenue and rise in expenses, the long-term benefits of implementing technology in the delivery of a subscription service are worth it.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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