The Innovation Ambition Matrix plays a crucial role in resource management by tracking investments from core to transformational technologies. This helps in determining the right resource allocation for each type of technology. The matrix also provides a visual representation of how much resources to allocate to each technology and the projected or actual return on investment.
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Why do so many perfectly managed companies fail? Inspired by the seminal work of author Clayton Christensen, this deck provides the solutions to the “...
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Once there's a vision for what to create, that's when an Innovation Ambition Matrix comes in. This matrix tracks investments from "core" to "transformational" technologies in order to determine the right resource allocation for each. "Core" is the sustaining revenue stream technologies, while adjacent technologies build off core technologies and test the water of new markets. Transformational technologies are completely future-focused. The Y axis covers if the technology is based in existing or new markets, and the X axis covers whether existing products or new products will be used to win the market. On the right, a pie chart is used to highlight how much resources to allocate to each and the projected or actual ROI. (Slide 11)
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