In the brand marketing model of Zag, 'Trend' is one of the four unique elements. Although the content does not provide a specific explanation of its role, generally in marketing, 'Trend' refers to the current direction or popular inclination within the market. It's about understanding and leveraging the latest trends to make the brand more relevant and appealing to the target audience. It helps the brand to stay updated and competitive in the market.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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