What strategies can a company employ to attract the top players in their ideal customer persona's industry?

A company can employ several strategies to attract the top players in their ideal customer persona's industry. One strategy is to provide something of value that would get them excited to get involved. This could be access to new deal flow, investors, or customers. This is equivalent to hosting a conference or summit event where access is exclusive and networking opportunities are abundant. Another strategy is to leverage any brand recognition the company has, similar to how Forbes used its name to market honorees on the front page of their business magazine. If the company doesn't have a strong brand, it could consider partnering with a well-known entity to boost its visibility and appeal.

Asked on the following report:

resource preview

Forbes 30 Under 30 as a marketing tactic

We break down everything about the Forbes 30 Under 30, including 4) how to replicate the 30 under 30 with a five-step framework we identified, 3) how...

Start for free ⬇️

Download, customize, and translate hundreds of business templates for free

Go to dashboard to download stunning templates

Download

report Preview

resource preview
resource preview
resource preview
View all chevron_right

Question was asked on:

Think of what your company can provide to the top of your ideal customer persona's industry that would get them legitimately excited to get involved. Forbes used its name brand to market honorees on the front page of a business magazine that usually features billionaires and business leaders. You may not have an equivalent platform, but perhaps you could offer something else of value, such as access to new deal flow, investors, or customers. This would be equivalent to a conference or summit event where access is exclusive, and the networking flows like the free booze!

Questions and answers

info icon

A company can make their platform or event attractive to potential honorees by offering them value that aligns with their interests and needs. This could include exclusive access to new business opportunities, investors, or customers. It could also involve providing a platform for recognition and visibility, such as featuring them on a prominent platform or publication. Additionally, offering networking opportunities, such as exclusive events or summits, can also be a valuable offering. It's important to understand the needs and interests of the potential honorees to offer them something that they would find valuable.

Forbes leveraged its brand name to market honorees on its 30 Under 30 list by featuring them on the front page of their business magazine, which is typically reserved for billionaires and business leaders. This provided the honorees with significant exposure and recognition in the business world. Additionally, it offered them unique opportunities such as access to new deal flow, investors, or customers, similar to an exclusive conference or summit event.

View all questions
stars icon Ask another question