A salesperson can use several strategies to better fit their product to customer needs. Firstly, they should conduct preliminary research on their prospects' businesses to understand their needs and challenges. This will help them tailor their product presentation to address these specific needs. Secondly, they should have a deep understanding of the product they are selling, including its features, benefits, and how it can solve the customer's problems. Lastly, they should be prepared and professional in their approach, as this can make a significant difference in how the customer perceives them and their product.
People will only do business with others once they know them, like them, and trust them. They will b...
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