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To accelerate through the chasm to the tipping point in the adoption of an innovation, a change in messaging and media strategy is required. Initially, the strategy should be based on scarcity, appealing to early adopters. Once 16% adoption is reached, the strategy should shift to one based on social proof, to appeal to the majority and accelerate adoption.
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In this visualization, you can see each category broken down by adoption profile and psychographic. The chasm is the tipping point between early success and wide-scale adoption. Once you have reached 16% adoption of any innovation, you must change your messaging and media strategy from one based on scarcity to one based on social proof, in order to accelerate through the chasm to the tipping point.(Slide 25)
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How do you unparse complex problems with a clear and logical mind? With the right frameworks and mental models, you can confidently guide any organiza...
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