There are several strategies that can be used to identify trends that will power your business success. First, understand your business's origin and credibility. Second, define your purpose in clear and concise terms. Third, have a clear vision of your business's future. Fourth, identify the current or future trends that your business can leverage for success. Fifth, understand your competitive landscape. Sixth, brainstorm what makes your business unique. Seventh, know when to add or subtract elements from your business. Lastly, identify and engage with your brand loyalists.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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