Netflix could employ several strategies to counter competition from rival streamers. One strategy could be to introduce an ad-supported tier to convert non-paying users into monetizable customers. This could help to offset the loss of subscribers due to widespread account sharing. Another strategy could be to trial a system that makes users pay for additional households. This could also help to reduce account sharing and increase revenue. Additionally, Netflix could focus on increasing the quality and diversity of its content to stand out from the competition. This could involve investing in original programming or securing exclusive rights to popular shows and movies.
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