Crocs implemented several strategies to achieve a surge in 60% growth in 2020. Firstly, they capitalized on the comfort-over-style trend that became popular during the coronavirus pandemic. Secondly, they leveraged their brand image and voice effectively to appeal to their target audience. Lastly, they planned for consistent year over year growth, aiming as high as 50% by the end of 2021. These strategies, combined with their strong product offering of comfortable shoes, contributed to their significant growth.
Your brand image can make or break what you do. Whether you want to overhaul an existing brand image...
Download template