What strategies did Crocs implement to achieve a surge in 60% gro

Crocs implemented several strategies to achieve a surge in 60% growth in 2020. Firstly, they capitalized on the comfort-over-style trend that became popular during the coronavirus pandemic. Secondly, they leveraged their brand image and voice effectively to appeal to their target audience. Lastly, they planned for consistent year over year growth, aiming as high as 50% by the end of 2021. These strategies, combined with their strong product offering of comfortable shoes, contributed to their significant growth.

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Brand Management

Your brand image can make or break what you do. Whether you want to overhaul an existing brand image find your brand voice for the first time, this pr...

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However, by the start of the coronavirus pandemic, its comfort-over-style look came back with a vengeance. According to Crocs' Senior Vice President and CMO Heidi Cooley, the company saw a surge in 60% growth in 2020 and plans for year over year growth as high as 50% by year-end 2021. Its stock as of November 2021 sits around $170 a share, and since 2008, the company has sold over 700 million pairs of shoes. So what did Crocs do?

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How did the brand management strategy of Crocs contribute to its growth during the coronavirus pandemic?

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Crocs' brand management strategy during the coronavirus pandemic focused on emphasizing the comfort of their products, which resonated with consumers during a time when comfort at home became a priority. This strategy, coupled with effective marketing and the brand's existing reputation, led to a significant increase in sales. The company reported a 60% growth in 2020 and projected a year-over-year growth as high as 50% by the end of 2021.

What case studies demonstrate the effectiveness of the brand management strategy used by Crocs?

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The case study of Crocs' brand management strategy during the coronavirus pandemic is a prime example. The company's comfort-over-style approach saw a resurgence, leading to a 60% growth in 2020 and projected year-over-year growth as high as 50% by the end of 2021. The company's stock price also increased significantly, reaching around $170 a share as of November 2021. Since 2008, Crocs has sold over 700 million pairs of shoes. This demonstrates the effectiveness of their brand management strategy.

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What strategies did Crocs implement to achieve a surge in 60% growth in 2020?

Brand Management

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