Snapchat, Calm, and Tesla each used unique strategies to become the most innovative companies in 2020. Snapchat focused on creating engaging and interactive features, such as augmented reality filters and Snap Map, to keep users engaged. Calm, a meditation app, capitalized on the increasing need for mental health resources, offering a variety of mindfulness and meditation tools. Tesla continued to innovate in the electric vehicle and renewable energy sectors, pushing boundaries with their self-driving technology and energy storage solutions. Each company demonstrated a commitment to innovation and a willingness to take risks.
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What do Snapchat, Calm and Tesla have in common? They were all named the most innovative companies in the world in 2020. Which proves that innovation doesn't always mean small and agile. Other examples of innovation strategy in action by corporate giants include Intuit, Kimberly-Clark and Whirlpool. Here is how these companies are using innovation strategy, according to "Fast Company:"