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Google's success over other media companies can be attributed to several strategies. Firstly, Google's search engine technology is superior, providing users with the most relevant results. This has made it the go-to platform for internet searches, driving massive traffic and ad revenue. Secondly, Google has diversified its services beyond search, including email (Gmail), cloud storage (Google Drive), productivity software (Google Docs), and more. This not only provides multiple revenue streams but also keeps users within the Google ecosystem. Lastly, Google's use of data is unparalleled. It collects vast amounts of user data, which it uses to improve its services and target ads more effectively.
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Google's market cap is equal to the next eight biggest media companies combined. The closest equivalent to Google in the old economy was the "New York Times." However, Google extracts more value from the "Times" journalists than the "Times" itself. In handling search, Google can get a far better profile of the "Times" readers than the "Times" and, therefore, serve targeted ads.
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How do you gain a career edge in a world dominated by Big Tech? What makes “The Four,” namely Apple, Google, Facebook and Amazon, so incredibly succes...
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