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Steve Jobs' greatest dream was to build a company with a DNA of innovation that outlasts its founder. He fulfilled this dream through his relentless pursuit of innovation, which resulted in a series of industry-changing products and took Apple from bankruptcy to being the most valuable company on earth. His innovations best embodied at the intersection of technology and liberal arts.
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One of Jobs's last acts was sharing with Google's Larry Page his recipe for building a great company. He had a theory for why companies decline. Innovation-led success results in a monopoly in a field. Then product quality becomes less important, and salespeople end up running the company. This results in mediocre products, stagnation and eventually decline. Jobs best-embodied innovation at the intersection of technology and liberal arts. His innovations resulted in a series of industry-changing products and took Apple from bankruptcy to being the most valuable company on earth. Ultimately, he fulfilled his greatest dream: building a company with a DNA of innovation that outlasts its founder.
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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