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The content does not provide specific information on the impact of Burger King's Google Home of the Whopper campaign on their sales. However, it mentions that the campaign was estimated at $135 million in earned media and received a top creative award at Cannes Lions in 2017. This suggests that the campaign was successful in terms of visibility and recognition, but the exact impact on sales is not specified.
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Burger King's controversial "Google Home of the Whopper" marketing campaign, estimated at $135 million in earned media, received a top creative award at Cannes Lions in 2017, per case study by David the Agency. The fast food company snuck into people's homes thanks to its TV commercial spot. The line from the spot: "OK Google, Tell me about the Whopper" allowed the company to activate Google Assistant.
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