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The challenges faced by third-party sellers on zShops were mainly due to its complexity. The platform was too complicated for both sellers and customers, which led to its failure.
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Amazon Auctions, Bezos' answer to eBay, taught him that customers expected to pay a low, fixed price on Amazon but had a different mindset when bidding on eBay that didn't translate. The failed zShops proved too complicated for third-party sellers and customers but later evolved into the wildly successful Amazon Marketplace.
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Have you ever wondered how Amazon managed to grow from the first online bookstore to a global technology leader in just 20 years? Jeff Bezos' humble i...
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