What would this look like

In the context of business and persuasion, using "The Different" attributes of a product would look like highlighting the unique features or aspects that set your product apart from the competition. This could be anything from a unique design, innovative functionality, superior quality, or even a novel marketing approach.

The key is to make your product stand out in the market, drawing attention and interest from potential customers. This pre-suasive appeal can be further enhanced by effectively communicating these differences to your target audience, using compelling narratives, engaging visuals, or persuasive testimonials.

Remember, what works best would vary across different industries and markets. Therefore, it's crucial to understand your specific market dynamics and customer preferences to effectively leverage the power of being "different".