Where did the author use Ethos in this part of the book to convince the reader?

The author uses Pathos, an appeal to the reader's emotions, in several places in the text.

Firstly, the author appeals to the reader's fear of failure by suggesting that negative thinking can sabotage their goals. This is a powerful emotional trigger as most people are afraid of failure.

Secondly, the author uses the reader's desire for success as a way to convince them to adopt a positive mindset. The idea of visualizing success and acting as if the desire has already been achieved is a strong emotional appeal.

Lastly, the author appeals to the reader's sense of self-improvement by suggesting that they need to monitor their thoughts and replace negative images with affirmative ones. This appeals to the reader's desire to improve themselves and their situation.

The author uses Ethos, a rhetorical device that appeals to ethics and credibility, by positioning themselves as a knowledgeable guide in the realm of personal development and success. They provide advice on how to manage one's thoughts and emotions, suggesting a deep understanding of human psychology. This creates a sense of trust and credibility in the reader, making them more likely to accept the author's arguments.

The author also uses Ethos by promoting positive thinking and self-belief, values that are widely accepted and respected in society. By aligning their advice with these values, the author enhances their ethical appeal and persuades the reader to adopt the suggested mindset.