The author, Napoleon Hill, uses Ethos in this part of the book "Think and Grow Rich" by leveraging his credibility and authority as a successful self-help author. He uses the concept of the 'Master Mind' to convince the reader about the power of collective thinking and collaboration. This is a form of Ethos as he is appealing to the reader's sense of trust in his expertise and experience. He is essentially saying, "Trust me, I know this because I have studied it and seen it work." This is a classic use of Ethos to persuade the reader to accept his argument.
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This concept can seem archaic to modern readers, as the author describes the 'psychic' aspects of allying with others. He asserts that when two minds come together, a third intangible force is created which he calls the Master Mind. In sum, Hill is saying that when a group of like-minded individuals work together they create something more than the sum of their parts. Being surrounded by such people will motivate the individual to achieve more.