The author uses Logos, or logical appeal, in this part of the book by providing a clear and rational explanation of the concept of desire. He doesn't just state that desire is important, but explains why it is so, stating that it's an intense passion that motivates action. He further elaborates on the characteristics of a true desire, stating that it must be precisely defined and have a timeline, and that it should result in a specified good or service. This logical and detailed explanation serves to convince the reader of the importance and role of desire in achieving goals.
All-time best-seller that lays out the steps needed to unleash one's potential, focusing on building...
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