Some other notable leaders in the design industry include Jony Ive, former Chief Design Officer at Apple, Dieter Rams, a German industrial designer known for his work with Braun, and Paula Scher, a graphic designer and partner at Pentagram.

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'Change by design' can be measured or evaluated by assessing the impact of the implemented design solutions on the problem they were intended to solve. This could involve measuring improvements in efficiency, effectiveness, user satisfaction, or other relevant metrics. It could also involve assessing whether the design solutions have led to innovation or transformation in the area they were applied to.

There are several case studies that demonstrate the effectiveness of 'change by design'. One such example is the work of IDEO, a global design company. They have used this approach in various projects, from designing innovative products to improving services and procedures. Another example is the redesign of the patient experience at the Mayo Clinic, where a design thinking approach led to significant improvements in patient satisfaction. However, it's important to note that the effectiveness of 'change by design' can vary depending on the context and the specific challenges at hand.

'Change by design' influences the decision-making process in design by encouraging a holistic and iterative approach to problem-solving. It promotes the idea of considering all aspects of a problem, from the users' needs to the business context, and then testing and refining solutions. This approach can lead to more innovative and effective designs.

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Change By Design

The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...

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