The early market pragmatists for a security technology company are typically organizations or individuals who are open to adopting new technologies, but only after they have been proven to be reliable and beneficial. They are usually not the first to adopt a new technology, but they are not the last either. They are often influenced by industry trends and the experiences of others in their network.

These could be companies in sectors where security is a high priority, such as finance or healthcare, or government agencies that need to protect sensitive data. They could also be tech-savvy individuals who understand the importance of security in the digital age.

Remember, these pragmatists are looking for proven solutions from market leaders, so a security technology company would need to demonstrate its reliability and effectiveness to win them over.

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