Who's Yvon Chouinard?

Yvon Chouinard is an American businessman, environmentalist, and outdoor enthusiast. He is the founder of Patagonia, a company that sells outdoor clothing and gear. Chouinard is known for his commitment to environmental sustainability and corporate responsibility. He has implemented various initiatives through his company to promote these values, such as the Worn Wear program, which encourages customers to repair and recycle their gear. In 2022, he transferred his ownership of the company to a trust and a nonprofit organization, ensuring that all profits are used to combat climate change and protect undeveloped land.