Why do companies like Apple and Volkswagen use the Balanced Scorecard?

Companies like Apple and Volkswagen use the Balanced Scorecard because it is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.

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Strategic planning is a crucial aspect of a business' success. That is why Apple, Volkswagen, UPS, Citibank and many other Fortune 500 companies, and even U.S. Army Medical Department, use Balanced Scorecard (BSC) and remain extremely productive and enviably profitable. Our template allows you to use the BSC approach to improve strategic communication and execution, process alignment and performance reporting within your company (among other things), and thrive.

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Balanced Scorecard

Need a way to streamline your strategic planning process? The Balanced Scorecard (BSC) is a tried-and-true method used by some of the most successful ...

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