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Synopsis

Strategic planning is a crucial aspect of a business' success. That is why Apple, Volkswagen, UPS, Citibank and many other Fortune 500 companies, and even U.S. Army Medical Department, use Balanced Scorecard (BSC) and remain extremely productive and enviably profitable. Our Balanced Scorecard template allows you to use the BSC approach to improve strategic communication and execution, process alignment and performance reporting within your company (among other things), and thrive.

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The Balanced Scorecard approach aids in setting business goals by improving strategic communication and execution, aligning processes, and enhancing performance reporting. It provides a framework that translates a company's strategic objectives into a set of performance measures. These measures are often categorized into four perspectives: financial, customer, internal process, and learning and growth. This approach ensures that the company's strategy is reflected in the objectives, measures, targets, and initiatives of these four perspectives, thus aligning the company's activities with its strategy and ensuring that the company's goals are met.

The best practices for implementing the Balanced Scorecard include: setting clear and measurable goals, aligning these goals with the company's strategic objectives, ensuring all employees understand their role in achieving these goals, regularly reviewing and updating the scorecard, and using it as a tool for continuous improvement and strategic communication. It's also important to align processes with the scorecard and use it for performance reporting.

The Balanced Scorecard can be customized for different industries by identifying the key performance indicators (KPIs) that are most relevant to each industry. These KPIs should align with the strategic goals of the business. For example, a manufacturing company might focus on metrics related to production efficiency and product quality, while a service company might focus on customer satisfaction and service delivery speed. The BSC can also be adapted to reflect the unique organizational structure and processes of each business.

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Slide highlights

The nine steps to BSC implementation are Assessment, Strategy, Strategy Mapping, Performance Measures, Strategic Initiatives, Performance Analysis, Evaluation. You can use this slide to walk your audience through each of them.

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The BSC suggests that an organization should be examined from four different perspectives for the leaders to develop objectives, KPIs, targets, as well as initiatives and campaigns in relation to these perspectives. We discuss below.

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There are three types of companies that can benefit from creating and managing their Balanced Scorecard in Excel: small firms, pilot projects and companies in transition. Creating BSC in Excel is by far the most cost-saving option.

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25 questions and answers
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The Balanced Scorecard (BSC) helps in improving the profitability of a company by providing a comprehensive framework for translating a company's strategic objectives into a set of performance indicators distributed among four perspectives: Financial, Customer, Internal Business Processes, and Learning and Growth. By focusing on these areas, a company can align its business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. This holistic approach to strategic management can lead to improved profitability.

The content does not provide specific details on the initiatives and campaigns in relation to the four perspectives of the BSC. However, in general, these initiatives and campaigns would be developed based on the objectives and KPIs identified for each perspective. They would be designed to drive performance in the areas identified as key to the organization's strategy.

The Balanced Scorecard (BSC) aids in the development of objectives, KPIs, and targets by providing a framework that examines an organization from four different perspectives. This comprehensive view allows leaders to create and manage their objectives, KPIs, targets, as well as initiatives and campaigns in relation to these perspectives.

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Overview

According to the Balanced Scorecard Institute, the BSC is a strategic planning and management system that organizations utilize to:

  • Communicate what is to be accomplished
  • Align the day-to-day tasks with overall strategy
  • Prioritize projects, products and services
  • Measure and control progress to reach strategic targets

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Statistics

Balanced Scorecard Usage 2019 Survey from 2GC Active Management showed that:

  • There was a significant move towards quarterly reporting in 2019 – up to an average of 56% of organizations, compared to 38% in the previous year. This may be linked to a fall in six-monthly reports. The reporting frequency changes were mirrored in the data on how often Balanced Scorecards are reviewed: with a similarly significant increase to 58%, compared to 40% in 2018.
  • 3rd Generation Balanced Scorecard designs continued to be the most popular design format. They were also the design giving the highest scores for value – 89% of organizations that used them were "Extremely Satisfied" with their Balanced Scorecard.
  • Almost two-thirds of the organizations in the survey reported having multiple Balanced Scorecards, which marked a big increase over 2018 (64% vs. 48%).
  • The number of respondents who said that their Balanced Scorecard was extremely or very useful increased by 88% in 2019, compared to 75% in 2018.
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23 questions and answers
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The Balanced Scorecard contributes to organizational profitability by providing a comprehensive framework for tracking performance and setting goals. It allows organizations to measure and manage performance in key areas that drive profitability, such as customer satisfaction, internal processes, and employee performance. The Balanced Scorecard also promotes alignment between individual, departmental, and organizational goals, which can lead to improved efficiency and effectiveness. Furthermore, the use of Balanced Scorecards has been linked to increased satisfaction among organizations, indicating that they find this tool valuable in managing their operations.

The content provided does not specify the different generations of Balanced Scorecard designs. However, generally, there are three generations of Balanced Scorecard designs. The first generation focused on financial measures and internal business processes. The second generation added customer and learning & growth perspectives. The third generation, which is the most popular according to the content, further evolved to include strategic objectives and cause-effect relationships.

The Balanced Scorecard facilitates organizational learning by providing a structured framework for strategic management. It helps organizations to align their business activities with their vision and strategy, improve internal and external communications, and monitor their performance against strategic goals. It also encourages regular review and adaptation, which promotes continuous learning and improvement.

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Perspectives

There are four main perspectives of BSC:

  1. Financial (aka Stewardship) – this perspective analyzes an organization's financial performance and financial resources utilization.
  2. Customer/Stakeholder – this perspective analyzes organizational performance from the customer or key stakeholders point of view.
  3. Internal Process – this perspective analyzes an organization's performance in relation to the product/ service quality and efficiency.
  4. Organizational Capacity (aka Learning and Growth) – this perspective analyzes key aspects of progress performance, such as human resources, infrastructure, technology, culture, etc.
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25 questions and answers
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The Balanced Scorecard (BSC) assists in monitoring the progress towards strategic goals by providing a framework that measures performance from four key perspectives: Financial, Customer/Stakeholder, Internal Process, and Organizational Capacity. It allows organizations to track financial results while simultaneously monitoring progress in building the capabilities and acquiring the intangible assets they would need for future growth.

The Balanced Scorecard (BSC) helps in setting strategic goals for a company by providing a framework that translates a company's vision and strategy into a coherent set of performance measures. It focuses on four main perspectives: Financial, Customer/Stakeholder, Internal Process, and Organizational Capacity. By analyzing these perspectives, a company can set strategic goals that align with its vision and strategy, and monitor its performance in achieving these goals.

Implementing the Balanced Scorecard (BSC) in an organization can present several challenges. These include: difficulty in identifying the most relevant measures, resistance to change from employees, the need for a cultural shift, lack of understanding or commitment from management, and the potential for over-complication. It's also important to ensure that the BSC is aligned with the organization's strategy and goals, which can be a complex process.

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Application

  1. Focus Areas – This method involves building your entire strategic plan around the BSC. To implement this method, each of the four perspectives (Financial, Customer/Stakeholder, Internal Process and Organizational Capacity) are set as one of the strategic Focus Areas. Objectives, Projects and KPIs are then listed directly underneath each main perspective.
  2. Goal Types – This method involves establishing your own Focus Areas separately from the BSC. Then a custom field for each Objective, Project and KPI needs to be created with specific categorized activities.
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Case study

U.S. Army medical department (AMEDDC&S)

When the AMEDDC&S reached out to the Balanced Scorecard Institute, it did not have an integrated, institutional strategy that provided strategic priorities and guidance to AMEDDC&S major business units.

It faced several major issues:

  • The organization's BSC focused more on current than future capabilities. In addition, the operational impacts of realignment and change were unrealized by the institution /workforce.
  • Communication and internal processes within the organization were unremarkable and poorly documented.
  • Diminishing resources (people and finances) were a barrier to meaningful and effective change.
  • Leader turnover negatively impacted the focus, sustainment and resourcing of institutional priorities and investments.
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The execution of improved BSC process led to the birth of a new office (crafted from existing staff structure), called Office of Strategy and Innovation (OSI). The office now serves as an integrated, enterprise-wide organization and provides:

  • Strategic priorities and guidance to major business units and transformation
  • Performance tracking and reporting
  • Discovery of performance improvement opportunities
  • Execution of strategically linked improvement projects
  • Allocation and prioritization of project resources
  • Facilitation of organizational strategic communications
  • Identification of barriers to excellence
  • The management of the human aspect of change
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