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Synopsis

Strategic planning is a crucial aspect of a business' success. That is why Apple, Volkswagen, UPS, Citibank and many other Fortune 500 companies, and even U.S. Army Medical Department, use Balanced Scorecard (BSC) and remain extremely productive and enviably profitable. Our Balanced Scorecard template allows you to use the BSC approach to improve strategic communication and execution, process alignment and performance reporting within your company (among other things), and thrive.

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The Balanced Scorecard approach aids in setting business goals by improving strategic communication and execution, aligning processes, and enhancing performance reporting. It provides a framework that translates a company's strategic objectives into a set of performance measures. These measures are often categorized into four perspectives: financial, customer, internal process, and learning and growth. This approach ensures that the company's strategy is reflected in the objectives, measures, targets, and initiatives of these four perspectives, thus aligning the company's activities with its strategy and ensuring that the company's goals are met.

The best practices for implementing the Balanced Scorecard include: setting clear and measurable goals, aligning these goals with the company's strategic objectives, ensuring all employees understand their role in achieving these goals, regularly reviewing and updating the scorecard, and using it as a tool for continuous improvement and strategic communication. It's also important to align processes with the scorecard and use it for performance reporting.

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Slide highlights

The nine steps to BSC implementation are Assessment, Strategy, Strategy Mapping, Performance Measures, Strategic Initiatives, Performance Analysis, Evaluation. You can use this slide to walk your audience through each of them.

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The BSC suggests that an organization should be examined from four different perspectives for the leaders to develop objectives, KPIs, targets, as well as initiatives and campaigns in relation to these perspectives. We discuss below.

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There are three types of companies that can benefit from creating and managing their Balanced Scorecard in Excel: small firms, pilot projects and companies in transition. Creating BSC in Excel is by far the most cost-saving option.

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Questions and answers
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The Balanced Scorecard (BSC) helps in improving the profitability of a company by providing a comprehensive framework for translating a company's strategic objectives into a set of performance indicators distributed among four perspectives: Financial, Customer, Internal Business Processes, and Learning and Growth. By focusing on these areas, a company can align its business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. This holistic approach to strategic management can lead to improved profitability.

The content does not provide specific details on the initiatives and campaigns in relation to the four perspectives of the BSC. However, in general, these initiatives and campaigns would be developed based on the objectives and KPIs identified for each perspective. They would be designed to drive performance in the areas identified as key to the organization's strategy.

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Overview

According to the Balanced Scorecard Institute, the BSC is a strategic planning and management system that organizations utilize to:

  • Communicate what is to be accomplished
  • Align the day-to-day tasks with overall strategy
  • Prioritize projects, products and services
  • Measure and control progress to reach strategic targets
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Statistics

Balanced Scorecard Usage 2019 Survey from 2GC Active Management showed that:

  • There was a significant move towards quarterly reporting in 2019 – up to an average of 56% of organizations, compared to 38% in the previous year. This may be linked to a fall in six-monthly reports. The reporting frequency changes were mirrored in the data on how often Balanced Scorecards are reviewed: with a similarly significant increase to 58%, compared to 40% in 2018.
  • 3rd Generation Balanced Scorecard designs continued to be the most popular design format. They were also the design giving the highest scores for value – 89% of organizations that used them were "Extremely Satisfied" with their Balanced Scorecard.
  • Almost two-thirds of the organizations in the survey reported having multiple Balanced Scorecards, which marked a big increase over 2018 (64% vs. 48%).
  • The number of respondents who said that their Balanced Scorecard was extremely or very useful increased by 88% in 2019, compared to 75% in 2018.
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The Balanced Scorecard contributes to organizational profitability by providing a comprehensive framework for tracking performance and setting goals. It allows organizations to measure and manage performance in key areas that drive profitability, such as customer satisfaction, internal processes, and employee performance. The Balanced Scorecard also promotes alignment between individual, departmental, and organizational goals, which can lead to improved efficiency and effectiveness. Furthermore, the use of Balanced Scorecards has been linked to increased satisfaction among organizations, indicating that they find this tool valuable in managing their operations.

The content provided does not specify the different generations of Balanced Scorecard designs. However, generally, there are three generations of Balanced Scorecard designs. The first generation focused on financial measures and internal business processes. The second generation added customer and learning & growth perspectives. The third generation, which is the most popular according to the content, further evolved to include strategic objectives and cause-effect relationships.

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Perspectives

There are four main perspectives of BSC:

  1. Financial (aka Stewardship) – this perspective analyzes an organization's financial performance and financial resources utilization.
  2. Customer/Stakeholder – this perspective analyzes organizational performance from the customer or key stakeholders point of view.
  3. Internal Process – this perspective analyzes an organization's performance in relation to the product/ service quality and efficiency.
  4. Organizational Capacity (aka Learning and Growth) – this perspective analyzes key aspects of progress performance, such as human resources, infrastructure, technology, culture, etc.
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The Balanced Scorecard (BSC) assists in monitoring the progress towards strategic goals by providing a framework that measures performance from four key perspectives: Financial, Customer/Stakeholder, Internal Process, and Organizational Capacity. It allows organizations to track financial results while simultaneously monitoring progress in building the capabilities and acquiring the intangible assets they would need for future growth.

The Balanced Scorecard (BSC) helps in setting strategic goals for a company by providing a framework that translates a company's vision and strategy into a coherent set of performance measures. It focuses on four main perspectives: Financial, Customer/Stakeholder, Internal Process, and Organizational Capacity. By analyzing these perspectives, a company can set strategic goals that align with its vision and strategy, and monitor its performance in achieving these goals.

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Application

  1. Focus Areas – This method involves building your entire strategic plan around the BSC. To implement this method, each of the four perspectives (Financial, Customer/Stakeholder, Internal Process and Organizational Capacity) are set as one of the strategic Focus Areas. Objectives, Projects and KPIs are then listed directly underneath each main perspective.
  2. Goal Types – This method involves establishing your own Focus Areas separately from the BSC. Then a custom field for each Objective, Project and KPI needs to be created with specific categorized activities.
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Questions and answers
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The Balanced Scorecard (BSC) has several practical applications in the financial industry. It can be used to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. Specifically, in the financial industry, BSC can help in tracking financial performance, managing risk, and aligning performance measures with strategic objectives. It can also aid in identifying areas of improvement and implementing strategic initiatives to enhance customer satisfaction, operational efficiency, and ultimately, financial performance.

The Balanced Scorecard (BSC) differs from other strategic planning frameworks in its holistic and balanced approach. It considers four perspectives: Financial, Customer/Stakeholder, Internal Process, and Organizational Capacity. Each perspective is set as a strategic focus area with corresponding objectives, projects, and KPIs. This ensures a balanced view of the organization's performance, unlike other frameworks that may focus predominantly on financial metrics. BSC also allows for customization, enabling organizations to establish their own focus areas separate from the BSC, and create custom fields for each objective, project, and KPI with specific categorized activities.

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Case study

U.S. Army medical department (AMEDDC&S)

When the AMEDDC&S reached out to the Balanced Scorecard Institute, it did not have an integrated, institutional strategy that provided strategic priorities and guidance to AMEDDC&S major business units.

It faced several major issues:

  • The organization's BSC focused more on current than future capabilities. In addition, the operational impacts of realignment and change were unrealized by the institution /workforce.
  • Communication and internal processes within the organization were unremarkable and poorly documented.
  • Diminishing resources (people and finances) were a barrier to meaningful and effective change.
  • Leader turnover negatively impacted the focus, sustainment and resourcing of institutional priorities and investments.
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Questions and answers
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Organizations face several challenges when implementing the Balanced Scorecard. These include a lack of understanding of the BSC concept, resistance to change, inadequate communication, and lack of commitment from top management. To overcome these challenges, organizations can ensure proper training and education about BSC, foster a culture of change, improve communication strategies, and secure commitment from top management. It's also important to align the BSC with the organization's strategy and objectives, and to regularly review and update the BSC.

The Balanced Scorecard (BSC) can be used to focus more on future capabilities of an organization by incorporating strategic objectives that are forward-looking. This includes setting goals for innovation, learning and growth, and aligning these with the organization's vision and strategy. The BSC can also be used to track progress towards these goals, providing a clear picture of the organization's future capabilities. Additionally, the BSC can help identify areas where resources may need to be allocated to support future growth and development.

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The execution of improved BSC process led to the birth of a new office (crafted from existing staff structure), called Office of Strategy and Innovation (OSI). The office now serves as an integrated, enterprise-wide organization and provides:

  • Strategic priorities and guidance to major business units and transformation
  • Performance tracking and reporting
  • Discovery of performance improvement opportunities
  • Execution of strategically linked improvement projects
  • Allocation and prioritization of project resources
  • Facilitation of organizational strategic communications
  • Identification of barriers to excellence
  • The management of the human aspect of change
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The Balanced Scorecard (BSC) framework manages the human aspect of change by aligning the goals of the organization with the individual's goals. It does this by clearly communicating the strategic objectives and measures to all employees. This ensures that everyone understands what is expected of them and how their work contributes to the overall success of the organization. The BSC also provides a framework for performance measurement, which helps to motivate employees and drive behavior change. Furthermore, by linking performance measures to strategic objectives, the BSC helps to ensure that changes are aligned with the strategic direction of the organization.

The Balanced Scorecard (BSC) framework aids in the allocation and prioritization of project resources by providing a clear and structured approach. It helps in aligning business activities to the vision and strategy of the organization, improving internal and external communications, and monitoring organization performance against strategic goals. It allows organizations to view the company from four perspectives, and to develop metrics, collect data and analyze it relative to each of these perspectives. This holistic view allows for a more balanced allocation and prioritization of resources, ensuring that all aspects of the organization are considered and catered for.

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