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Aftercare is crucial in the sales process because it helps in maintaining customer relationships and loyalty. It involves providing support and services to customers after they have purchased a product or service. This can lead to repeat business, positive word-of-mouth, and customer satisfaction. It also provides an opportunity to understand customer feedback and improve the product or service based on that feedback.
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The process component is about how customers are acquired. Begin with lead acquisition strategies, develop sales team workflow processes, and then establish prospective, current, and recurring customer management protocols — which includes aftercare for after the transaction has been completed. (Slide 3)
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How do you juggle multiple high-priority tasks across an entire sales lifecycle? A well-balanced strategy. Plan, analyze, market, and drive your sales...
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