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Aftercare is crucial in the sales process as it helps in building long-term relationships with the customers, ensuring customer satisfaction, and fostering customer loyalty. This can lead to repeat business and referrals, which are beneficial for any business. Effective implementation of aftercare can be achieved by providing excellent customer service, following up with customers post-purchase to address any issues or concerns, offering maintenance or support services, and keeping the customers informed about new products or services.
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The process component is about how customers are acquired. Begin with lead acquisition strategies, develop sales team workflow processes, and then establish prospective, current, and recurring customer management protocols — which includes aftercare for after the transaction has been completed. (Slide 3)
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How do you juggle multiple high-priority tasks across an entire sales lifecycle? A well-balanced strategy. Plan, analyze, market, and drive your sales...
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