It's important for a company to not solely rely on its marketing department for marketing efforts because marketing is a holistic process that involves every aspect of the company. From the services being offered to the way they are presented, everything a company does is marketing. Therefore, relying solely on the marketing department may limit the scope and effectiveness of the marketing efforts. It's crucial to involve all departments and utilize the valuable resource of customer feedback to better define and present the services.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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