It's important for a salesperson to listen to the customer's needs because it allows them to understand what the customer is looking for and how their product can meet those needs. By listening, the salesperson can tailor their sales pitch to highlight the features of the product that are most relevant to the customer, making it more likely that the customer will be convinced to purchase the product.
People will only do business with others once they know them, like them, and trust them. They will b...
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