It's important for a salesperson to understand their customer's business to effectively tailor their sales approach and product offerings to meet the customer's specific needs. By understanding the customer's business, the salesperson can identify potential challenges the customer may be facing and offer solutions that the product or service can provide. This not only helps in closing the deal but also builds a strong, long-term relationship with the customer.
People will only do business with others once they know them, like them, and trust them. They will b...
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