Understanding how customers will acquire a product or service is crucial for companies because it directly impacts their go-to-market strategy. This knowledge helps in designing effective marketing and distribution strategies. It allows companies to identify the best channels to reach their target customers, whether it's online, through physical stores, or other means. It also helps in predicting sales and revenue, planning inventory, and providing better customer service. Ultimately, it leads to increased customer satisfaction, loyalty, and business growth.
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