It's important to objectively evaluate the effectiveness of current marketing efforts to ensure that the strategies being used are actually working and yielding the desired results. This evaluation can help identify areas of improvement and opportunities for growth. It can also help in understanding customer needs and preferences better, which can be used to refine the marketing strategies. Without this evaluation, a company might continue to invest in ineffective strategies, wasting resources and missing out on potential opportunities.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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