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Maintaining close contact with customers throughout the product development process is crucial because it allows businesses to understand their needs, preferences, and expectations. This feedback can be used to tailor the product to meet customer requirements, thereby increasing the likelihood of its success in the market. It also helps in building a strong relationship with the customers, making them feel valued and involved in the process, which can lead to increased customer loyalty and satisfaction.
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According to the Wall Street Journal, there are three things that the businesses with the best product-development track records do: they create a clear sense of project goals early in the process, nurture a strong project culture and maintain close contact with customers throughout the process. Based on the data obtained by the WSJ within the study, here is what you should do to develop and launch successful new products:
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Communicate your vision with your team and develop a clear roadmap to execute upon for a successful product launch. Use our Product Roadmap presentati...
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