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Product Portfolio Analysis is crucial in a marketing plan because it helps businesses understand their product's performance in the market. It provides insights into which products are performing well, which are not, and where there are opportunities for growth or need for improvement. This analysis can guide strategic decisions about product development, marketing strategies, and resource allocation. It can also help identify gaps in the market, opportunities for diversification, and potential risks.
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Our deck begins with an Executive Summary, then moves on to Environmental Analysis, Segmenting-Targeting-Positioning (STP) modeling, Market Base and Customers, Target Market Segmentation, Market Share and Competition, Strengths and Weaknesses Profile, Opportunities and Threats Analysis, Chance-Risk Analysis, Key Marketing Objectives, Marketing SMART Goals, Marketing Mix, Product Mix, Product Portfolio Analysis, Promotional Mix, Pricing Strategy, Marketing Communication Policy, Marketing Management Process, Personnel Requirements, Financial Requirements, Marketing Plan Rollout Timeline, Gantt Chart and, finally, a variety of Marketing KPI Dashboards to always keep your goals in check.
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What steps can businesses take to make their marketing goals measurable and achievable? Align your vision with new opportunities with our Marketing Pl...
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