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The quantity of ideas is sometimes considered more important than quality because it allows for a wider range of possibilities and solutions. This is based on the principle of divergent thinking, where the goal is to generate as many ideas as possible, regardless of their quality. After this phase, convergent thinking is applied to refine and narrow down these ideas to the best ones. This process increases the chances of finding innovative and effective solutions.
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As two-time Nobel Prize winner and science pioneer Linus Pauling said, "The best way to have a good idea is to have a lot of ideas." Why is that so? Since when is quantity more important than quality? Broadly speaking, the act of ideation and solution seeking can be divided into two phases: divergent thinking and convergent thinking.
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How can you accelerate the cerebral engines that power those “Aha!” moments? And what sets a good idea apart from just any average idea? Whether it’s...
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