System One thinking is considered subjective because it is largely based on personal biases and experiences. When faced with a decision, individuals often rely on their past experiences and create associations, leading to a quick, knee-jerk reaction. This reaction is subjective as it includes elements that may be irrelevant or even harmful, such as jumping to conclusions, making false assumptions, or being influenced by misinformation. This type of thinking often occurs without any conscious effort.
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People often aren't able to come up with an answer that is logical and practical when faced with making a decision. This problem happens because we ap...
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Biases and personal experience are the foundations of System One thinking. When faced with a decision, the first instinct is usually to approach the problem by referencing past experiences and creating associations. The tendency is to try and find solutions quickly with as little effort as possible. This "knee-jerk" reaction is very subjective and often includes elements that turn out to be irrelevant and sometimes harmful. Jumping to conclusions, false assumptions, misinformation, and a host of other pitfalls come into play with this mode of thinking. For many, this type of thinking happens uncontrollably without any conscious effort.