The first 'no' in a negotiation is considered the beginning because it opens up the opportunity for further discussion and exploration of what each party truly wants. It's a chance to delve deeper into the needs and wants of your counterpart, and to use that information to your advantage. It's not a rejection, but rather an invitation to understand more and negotiate effectively.
Do you dread negotiations for fear of the conflict involved? The fact is that every aspect of our li...
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