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The third part of the Value Proposition side, which deals with the pain relievers the product offers, is considered the most important because it directly addresses the problems or 'pains' that the customer is experiencing. By providing solutions to these pains, the product or service becomes more valuable to the customer. It's about how the product or service can alleviate specific problems or challenges that the customer is facing.
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A traditional Value Proposition canvas visualization represents the company's offer on the left, and the customer segment on the right. Both need to address three key things. On the Value prop side, the first third covers the details of your product or service. The second lists the gains that the product or service provides to the customer. The third is the pain relievers the product offers. This is arguably the most important portion of the value statement, but we address the proper balance between gain versus pain maneuvering below.
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How do you communicate your value to customers? Use this presentation template to create your own Value Proposition Canvas and dive into the most impo...
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