Why is visual discovery considered the most complicated quadrant?

Visual discovery can enhance the understanding of complex data by allowing for the testing of hypotheses and mining for patterns, trends, and anomalies. It provides a focused approach when there is a specific hypothesis to test, and a more flexible, open-ended approach when the data is large and complex and less is known about it initially. This dual approach can help uncover insights that might otherwise be missed in the data.

Visual discovery in data science plays a crucial role in testing hypotheses and mining for patterns, trends, and anomalies. It is particularly useful when dealing with large and complex data sets, where the initial knowledge about the data is limited. The process is more open-ended, allowing for a flexible approach to data analysis.

Visual discovery can be used in market research in two main ways: testing a hypothesis and mining for patterns, trends, and anomalies. The former is a focused approach where a specific hypothesis is tested using visual data. The latter is a more flexible approach where the data is explored to identify patterns, trends, and anomalies that may not have been initially apparent. This can be particularly useful in market research as it can reveal insights about consumer behavior, market trends, and potential opportunities that were not previously known.