Why should VRIO analysis be conducted before the strategic planning process?

The results of a VRIO analysis can be effectively utilized in strategic decision making by identifying the resources and capabilities that give your organization a long-term competitive advantage. These results can guide the strategic planning process, helping to avoid pursuing ideas in areas where the company lacks certain traits and can't be competitive. Essentially, the VRIO analysis informs the strategic decisions by highlighting the strengths and weaknesses of the organization.

Some potential challenges in conducting a VRIO analysis could include: difficulty in identifying all relevant resources and capabilities, subjectivity in evaluating the rarity and imitability of resources, and the dynamic nature of the business environment which can change the value, rarity, imitability, and organization of resources over time.

VRIO analysis helps in determining the worth of a venture by uncovering the resources and capabilities that give the organization a long-term competitive advantage. It asks key questions to determine if the business is well equipped with the resources to be competitive. If the company lacks certain traits and can't be competitive in specific areas, VRIO can help avoid pursuing the wrong ideas. This analysis results will in turn determine how the strategic decisions are approached.