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Le Super Bowl sera-t-il l'événement sportif le plus diffusé en streaming d'ici 2030 ?

Vous êtes-vous déjà demandé quel sport sera responsable de l'événement en direct le plus regardé en 2030 ?

De 1980 à 2023, les cinq plus grandes ligues professionnelles de sport aux États-Unis auront gagné plus de 210 milliards de dollars uniquement grâce aux droits médiatiques nationaux, la NFL représentant une stupéfiante part de 65%, soit cent trente-six milliards de ce revenu. En 2023, les diffuseurs et les services de streaming paieront 15,4 milliards de dollars par an pour tous leurs droits de diffusion sportive. Ce sont des milliards de dollars pour des milliards de téléspectateurs. (Source)

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A shift in viewer preferences towards streaming services could have significant implications for sports leagues. It could potentially lead to a change in the distribution of revenue, as streaming services may not be willing or able to pay as much as traditional broadcasters for rights. Additionally, it could lead to a more global audience, as streaming services often have a wider reach than traditional broadcasters. However, it could also lead to challenges in terms of maintaining viewer engagement and loyalty, as viewers may have more options and therefore be more likely to switch between different sports or leagues.

Increasing revenue from international media rights can have several benefits for sports leagues. Firstly, it can significantly boost their overall revenue, allowing them to invest more in the sport, its players, and infrastructure. Secondly, it can help in expanding their global footprint and popularity, attracting more international fans and players. Thirdly, it can provide a more stable and diversified revenue stream, reducing their reliance on domestic markets and revenues. Lastly, it can also increase their bargaining power with broadcasters and sponsors, potentially leading to more favorable deals.

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Selon certaines des offres les plus récentes, les réseaux de télévision paieront environ 2x leurs frais actuels pour diffuser les matchs de la NFL, et Apple a signé un accord pour payer environ 3x la valeur du contrat précédent de la Major League Soccer. Cette prime massive est due au fait que presque tous les événements en direct les plus regardés de tous les temps étaient des événements sportifs. (Source)

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These deals could significantly impact the dynamics of sports viewership. The increased investment by TV networks and tech companies like Apple indicates a growing value and demand for live sports content. This could lead to more competitive bidding for broadcasting rights in the future, potentially driving up the cost for viewers. Additionally, it could also lead to a shift in the way sports are consumed, with more viewers potentially moving towards digital platforms that offer these broadcasts.

The potential impacts on the broadcasting industry due to these deals could be significant. The increased fees for broadcasting rights could lead to higher costs for broadcasters, which could be passed on to consumers in the form of higher subscription fees. Additionally, the increased investment in sports broadcasting could lead to a greater focus on live sports content, potentially at the expense of other types of programming. However, the high viewership of live sports events could also lead to increased advertising revenue for broadcasters.

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Alors, avec tous ces contrats de droits sportifs fous de l'année dernière, où les diffuseurs en streaming et les réseaux câblés traditionnels ont dépensé des milliards de dollars pour les droits de diffusion des sports, nous nous sommes posé une question : quel sport rapportera le plus gros retour sur investissement et deviendra le champion incontesté pour remporter la guerre du streaming une fois pour toutes ?

Nous allons montrer notre analyse : toutes les ligues sportives en pleine croissance, tête à tête. Nous montrerons nos données, puis vous nous direz ce que vous en pensez : Quelle ligue sportive sera responsable de l'événement le plus diffusé en 2030 ? Sera-ce la FIFA... Ou la NFL ? La NBA... ou le Cricket et l'IPL ? Et comment la transition vers le streaming sportif impacte-t-elle la fréquentation des sports en général ? Lisez la suite ci-dessous pour le découvrir.

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Potential cybersecurity risks associated with sports streaming include unauthorized access, data breaches, malware attacks, phishing scams, and DDoS attacks. These risks can lead to loss of sensitive data, disruption of service, and potential financial losses.

Sports streaming could significantly impact the production and broadcasting of sports events. It could lead to a shift in focus towards creating content that is more suitable for online platforms. This could include shorter, more engaging content to cater to online audiences. Additionally, it could also lead to an increase in the production of behind-the-scenes content, as online platforms can offer the space for such additional content. Broadcasting could become more globalized, as streaming platforms can potentially reach a global audience. This could lead to changes in broadcasting times to cater to different time zones. Furthermore, it could also lead to changes in advertising strategies, as online platforms offer different opportunities for targeted advertising.

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Premier à passer : le Cricket et l'Indian Premier League (IPL)

Alors, commençons notre tableau de matchs de rêve avec deux nouveaux venus : le Cricket et l'IPL contre le basketball et la NBA. Derrière le football, le Cricket est en fait le deuxième sport le plus populaire au monde, avec environ 2,5 milliards de fans, principalement basés dans une poignée de pays à travers l'Asie Pacifique. En fait, le marché du sport indien est dominé à 90% par le cricket. Mais environ 2,2 milliards de personnes ont regardé la coupe du monde de cricket 2015. (Source)

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The dominance of cricket in the Indian sports market has significantly influenced the global popularity of the sport. India, with its vast population, is a major contributor to the global cricket fan base. The Indian Premier League (IPL), one of the most popular cricket leagues in the world, has attracted a global audience with its high-profile players, intense competition, and lucrative sponsorship deals. This has helped to spread the popularity of the sport beyond the traditional cricket-playing nations. Furthermore, the broadcasting of cricket matches and tournaments on international sports channels has also increased the sport's global visibility and popularity.

Several factors could contribute to the Indian Premiere League (IPL) surpassing the NBA in popularity. Firstly, cricket is the second most popular sport in the world, with a significant fan base in Asia Pacific, particularly in India where the sports market is 90% dominated by cricket. This provides a large potential audience for the IPL. Secondly, the IPL has been successful in marketing and commercializing the sport, attracting high-profile players and sponsors. Lastly, the growth of digital media and online streaming platforms could also contribute to the IPL's global reach and popularity.

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La fédération de cricket de la Premier League indienne vient de vendre ses droits médiatiques pour 6,2 milliards de dollars pour le cycle 2023 à 2027 dans un partage à deux voies entre Disney Star, le réseau de télévision de Disney en Inde, et Viacom 18. C'est un prix assez élevé qui indique un potentiel de croissance, mais curieusement, Disney a décidé de renoncer aux droits de diffusion en continu de l'IPL jusqu'en 2027, et a conservé les droits de télévision à la place. Pourquoi cela ? (Source)

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The sale of media rights for $6.2 billion could significantly impact the growth potential of the India Premier League (IPL) cricket federation. This large sum indicates a high level of interest and investment in the league, which could lead to increased visibility and popularity. The funds could be used to improve the league's infrastructure, invest in player development, and enhance marketing efforts. However, it's interesting to note that Disney chose to keep the TV rights and pass on the streaming rights until 2027. This could suggest a belief in the continued relevance of traditional broadcast media in India, or a strategic move to leverage both platforms for maximum reach and revenue.

Several factors could have influenced Disney's decision to pass on the streaming rights for the IPL until 2027. One possible reason could be the high cost of the streaming rights. Another factor could be the uncertainty of the streaming market in India. Despite the growing popularity of streaming services, traditional TV still has a strong presence in India. Disney might have decided to focus on the TV rights, which are a more secure and proven source of revenue. Additionally, Disney might be planning to invest in their own streaming service in India in the future.

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Parce que 42% des Indiens préfèrent toujours regarder le sport sur leur télévision. Le service de télévision Star de Disney a déjà l'échelle nécessaire pour dominer, il n'avait donc pas besoin de se battre pour surenchérir Amazon, Viacom18, Sony, et une multitude d'autres pour gagner les droits de diffusion en continu. Le cricket attire actuellement 93% de tous les téléspectateurs sportifs en Inde. Mais cela signifie-t-il que le cricket pourrait être l'événement en direct le plus regardé en 2030 alors que les fans indiens abandonnent leurs télécommandes de télévision et les reprennent pour allumer leur application de streaming ? (Source)

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The shift from television to streaming apps could potentially increase the viewership of sports events like cricket in India. This is because streaming apps offer the convenience of watching from anywhere, at any time, and on any device. Moreover, they often provide additional features like instant replays, statistics, and commentary that enhance the viewing experience. However, the success of this shift would largely depend on factors such as the availability and affordability of high-speed internet, the pricing of the streaming services, and the ease of use of these apps. It's also important to note that a significant portion of the Indian population still prefers to watch sports on television, so a complete shift might take some time.

It's difficult to predict with certainty if the Indian Premiere League (IPL) will become the most-watched live-streaming event in 2030. However, considering the current trends, it's a possibility. Cricket draws 93% of all sports viewership in India, and with the increasing accessibility and popularity of streaming services, more fans might switch from traditional TV to streaming platforms. The IPL, being one of the most popular cricket leagues, could potentially see a significant increase in its streaming viewership. However, this also depends on various factors such as the growth of internet infrastructure in India, the pricing and quality of streaming services, and the marketing strategies of the IPL and streaming platforms.

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Maintenant, comparons le Cricket au Basketball et à la NBA

Comparez le cricket au basketball, qui compte 2,2 milliards de fans dans le monde. C'est juste derrière le cricket, mais le basketball a réussi à augmenter son nombre de fans en Europe grâce à l'inclusion de plus de joueurs européens. La Chine est également un marché massif pour la NBA, et a gagné en importance depuis que Yao Ming a rejoint la NBA (la représentation compte, car elle peut exposer un tout nouveau public à votre sport). (Source)

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Yao Ming's joining the NBA has significantly influenced the prominence of the sport in China. His participation in the NBA as a Chinese player has exposed a whole new audience to basketball, making it more popular in China. Yao Ming's success in the NBA has also inspired many young Chinese athletes to pursue basketball, further boosting the sport's popularity in the country.

The inclusion of more European players in basketball, particularly in the NBA, has significantly contributed to the sport's popularity in Europe. This is because representation matters in sports. When fans see players from their region or country performing at a high level in a global league like the NBA, it can attract a whole new audience to the sport. This has helped basketball grow its following in Europe, making it a truly global sport.

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Fait intéressant, quelques pays de langue espagnole ont augmenté leur niveau d'intérêt pour le sport, donc l'Amérique latine pourrait être un grand secteur de croissance pour la NBA également. Alors, quel sport a le plus de potentiel ? Le cricket peut-il étendre sa portée en dehors de l'Asie-Pacifique tandis que le basketball étend sa portée en Amérique latine ou plus loin en Asie ? (Source)

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Both cricket and basketball have significant potential for expansion. Cricket, predominantly popular in Asia Pacific, has the potential to expand its reach to other regions. On the other hand, basketball, already popular in North America, is gaining interest in Spanish-language countries, indicating potential growth in Latin America and further into Asia. However, the rate of expansion would depend on various factors such as marketing strategies, accessibility, and cultural acceptance of the sport.

Cricket has the potential to expand its popularity beyond the Asia Pacific region. However, this would require strategic planning and investment. The International Cricket Council (ICC) would need to promote the sport in new regions, invest in grassroots development, and organize more international matches involving non-traditional cricketing nations. Additionally, broadcasting rights and partnerships with local sports networks would be crucial in making the sport more accessible to people in different regions.

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Malheureusement, nous n'avons pas de guerres d'enchères mises à jour pour le basketball pour nous donner une idée de ce que pensent les diffuseurs. La ligue a le plus récemment renouvelé ses droits médiatiques dans un accord pour 24 milliards de dollars, qui remonte à 2016.C'est une somme importante, mais c'était il y a plus de 9 ans, et c'est prévu pour être renouvelé en 2025, donc nous imaginons que cela va voir une augmentation assez énorme également. (Source)

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It's difficult to predict with certainty whether the NBA's media rights renewal in 2025 will surpass the NFL and FIFA in terms of return on investment. The NBA's last media rights deal was for $24 billion in 2016, and it's expected to see a significant increase in 2025. However, the NFL and FIFA also have strong media rights deals and a large global audience. The outcome will depend on various factors including the growth of the leagues, the evolution of media consumption, and the strategic decisions of the leagues.

The sports streaming rights deals have significantly evolved since the last NBA media rights renewal in 2016. With the rise of digital platforms and the increasing demand for online content, many sports leagues have started to negotiate more lucrative deals with streaming services. This trend is expected to continue as more consumers shift towards streaming platforms for sports content. However, specific details about the evolution of these deals since 2016 are not available in the provided content.

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Si nous voulons suivre l'argent, le basketball a le salaire médian le plus élevé de toute autre ligue sportive à 3,8 millions de dollars. Ensemble, les dix joueurs les mieux payés de la NBA devraient collecter 751 millions de dollars avant les impôts et les frais d'agents, ce qui est en hausse de 122% par rapport à il y a dix ans. Comparez cela au salaire médian de 860 000 dollars pour la NFL et le salaire médian de 100 000 dollars pour les joueurs de cricket en Inde. (Source)

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The high median salary of NBA players could impact the league's return on investment in sports streaming rights in several ways. Firstly, the high salaries could be a sign of the league's popularity and high-quality players, which could attract more viewers to the streams, increasing revenue. Secondly, the high salaries could also mean higher costs for the league, which could reduce the return on investment if the revenue from streaming does not exceed these costs. Lastly, the high salaries could potentially be used as a bargaining chip in negotiations for streaming rights, as popular players could attract lucrative deals.

Several factors have contributed to the significant increase in the salaries of the NBA's top ten highest-paid players over the last ten years. These include the growth of the league's revenue, which is largely driven by lucrative TV and streaming rights deals, increased fan engagement, and the overall popularity of the sport. Additionally, the NBA's collective bargaining agreement, which ensures players receive a certain percentage of the league's revenue, has also played a role. Finally, individual player performance and marketability can significantly impact a player's salary.

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Financièrement parlant, il y a de l'argent solide derrière la NBA, mais cela dépend vraiment des démographies et de quelle ligue peut augmenter son attrait dans d'autres pays plus rapidement au cours des sept prochaines années.Quel est votre choix pour ce match? Cricket ou NBA? Faites-le nous savoir dans les commentaires!

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En troisième position, le football américain et la NFL

Enfin, notre principal défi tête-à-tête : la NFL contre la FIFA. La NFL est la ligue sportive professionnelle la plus rentable aux États-Unis. Les revenus de la NFL ont atteint près de 18 milliards de dollars en 2021. Parmi les 100 émissions en direct les plus regardées aux États-Unis entre 2018 et 2021, la NFL en comptait plus de 300. Et à l'échelle mondiale, on estime que la NFL compte plus de 400 millions de fans. (Source)

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The growth of sports streaming rights deals has significantly impacted the revenue of the NFL. As more consumers shift towards online platforms for sports consumption, the demand for sports streaming has increased. This has led to lucrative deals for the NFL with various streaming platforms. These deals have contributed to the NFL's revenue, which reached nearly $18 billion in 2021. The NFL's popularity, both in the US and globally, makes it a valuable asset for streaming platforms, further driving up the price of streaming rights deals.

Several factors have contributed to the NFL becoming the most profitable professional sports league in the US. Firstly, the NFL has a large and dedicated fan base, with an estimated 400 million fans globally. This fan base translates into high viewership for games, especially for high-profile events like the Super Bowl. Secondly, the NFL has been successful in securing lucrative broadcasting rights deals, which have significantly boosted its revenues. In 2021, the NFL's revenues reached nearly $18 billion. Lastly, the NFL's profitability is also due to its effective marketing strategies, which have helped to increase its popularity and attract sponsors.

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Forbes estime que le joueur le mieux payé de la NFL cette saison, Aaron Rodgers, gagne environ 68 millions de dollars, tandis que Lionel Messi gagne à peu près le double, soit 130 millions de dollars. Cela place également Messi juste devant Lebron James de la NBA, le joueur de la NBA le mieux payé de tous les temps, qui devrait gagner des revenus nets avant impôts de 124 millions de dollars grâce à son salaire sur le terrain de 2022 à 23 et à ses contrats de sponsoring hors terrain. Alors que le salaire moyen dans la NFL est plutôt de 2,7 millions de dollars, les joueurs de la Premier League au Royaume-Uni ont un salaire moyen de 3,9 millions de dollars, la ligue la mieux payée en Europe. (Source)

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Off-the-court endorsements significantly impact the total earnings of top NBA players like Lebron James. These endorsements often come from major brands and can add millions of dollars to a player's income. For instance, Lebron James' total earnings for the 2022 to 23 season are estimated to be $124 million, a substantial portion of which comes from off-the-court endorsements. These endorsements not only supplement a player's on-court salary but also provide financial security and additional income streams.

The average salary in the NFL is approximately $2.7 million, while players in the UK's Premier League make an average salary of $3.9 million, making it the highest-paying league in Europe.

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La NFL génère plus par an aux États-Unis que toute autre ligue sportive majeure. En deuxième position se trouve la NBA, avec 2,6 milliards de dollars par an. La NFL a renouvelé son contrat de droits médiatiques l'année dernière pour un contrat télévisé de 105 milliards de dollars de 2023 à 2033. C'est 10,5 milliards de dollars par an. La Premier League, la ligue de football la plus regardée au monde, a récemment renouvelé son propre contrat de droits médiatiques mondiaux, où ses droits de diffusion en streaming international se sont vendus pour 7,1 milliards de dollars et les droits domestiques pour 6,9 milliards de dollars. Cela apportera à la ligue un total de 14 milliards de dollars au cours des trois prochaines années. Mais c'est 4,6 milliards de dollars par an comparé à 10,5 milliards. Un sport avec 12x moins de fans générant 2x plus d'argent pourrait indiquer un potentiel de croissance. Mais l'argent seul est-il un bon indicateur ? Ce qui compte vraiment pour 2030 ici, c'est le potentiel de croissance. (Source)

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Based on the current growth trends and media rights deals, the NFL seems to be the sports league that could potentially have the highest return on investment by 2030. The NFL makes more per year in the US than every other major sports league and has recently renewed its media rights contract for a $105 billion TV deal from 2023 to 2033. However, it's important to note that growth potential is a significant factor to consider. While the NFL currently leads in terms of revenue, other leagues like the NBA or the Premier League could catch up depending on their growth trajectories.

The growth potential of the NFL compared to other major sports leagues like the NBA and the Premier League can be gauged by looking at their current earnings and fan base. The NFL currently makes more per year in the US than any other major sports league, with a $105 billion TV deal from 2023 to 2033. This is significantly higher than the NBA's $2.6 billion per year. The Premier League, despite having a larger global audience, earns less per year than the NFL. However, the fact that a sport with fewer fans (NFL) is making more money could indicate growth potential. Ultimately, the growth potential of these leagues will depend on factors such as their ability to expand their fan base, secure lucrative media rights deals, and adapt to changes in the sports industry.

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Par exemple, le récent L'accord Amazon Prime pour le Thursday Night Football à diffuser sur la plateforme de streaming internationale aidera-t-il la NFL à développer son audience en dehors des États-Unis ? Considérant que la base de fans du football américain est fortement concentrée en Amérique du Nord, en Australie et dans certains pays d'Amérique latine et d'Europe, le sport a un énorme potentiel de croissance en Asie. La NFL est toujours moins populaire que la NBA sur les grands marchés asiatiques comme la Chine. Le seul autre marché unique avec une part de marché similaire (et bientôt plus grande) que la Chine est l'Inde. (Source)

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It's difficult to predict with certainty, but the NFL is making strides to increase its international popularity, which could potentially lead to surpassing FIFA in terms of streaming popularity by 2030. The recent deal with Amazon Prime for streaming Thursday Night Football internationally is a significant step towards this goal. However, the NFL's fan base is currently concentrated in North America, Australia, and some countries in Latin America and Europe, with significant growth potential in Asia. The NFL still lags behind the NBA in popularity in major Asian markets like China and India, which are key to global streaming dominance. Therefore, while the NFL is growing, it has a considerable challenge to overcome to surpass FIFA, which has a more globally dispersed fan base.

India plays a significant role in the global market share of sports streaming. It is one of the single markets with a similar and soon to be more market share than China. The popularity of sports like cricket in India, coupled with the rapid growth of digital platforms, has made it a key player in the sports streaming market. The Indian Premier League (IPL) is one of the most-watched sports leagues globally, contributing significantly to the global sports streaming market.

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L'Inde a en fait lancé sa propre ligue de football américain en 2011, mais elle n'a diffusé qu'une saison aux ménages en Inde, au Pakistan et au Sri Lanka avant d'être mise en pause indéfiniment. Le gros problème de la NFL en Inde est l'inconnu du sport. Mais deux tendances pourraient changer cela : l'essor des jeux de fantasy en Inde et la bataille pour contrôler l'Inde dans les guerres de streaming. Au dernier décompte, Amazon se situe à environ 13.6 millions d'abonnés en Inde et se situe à la sixième place en ce qui concerne le marché du streaming en Inde. Le service Hotstar de Disney est actuellement numéro un avec environ 50 millions d'abonnés. L'intérêt pour Amazon Prime en Inde a continué à croître, et à mesure qu'Amazon développe son marketing en Inde, il y a une chance que l'accès facile au football du jeudi soir au cours des dix prochaines années puisse attirer de nouveaux fans. (Source)

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Amazon Prime is currently a significant player in the streaming market in India, although it ranks sixth in terms of market share. The platform's influence could potentially increase the viewership of American Football in the country. As Amazon Prime expands its marketing efforts in India, it could attract new fans to American Football, particularly through the broadcast of Thursday night football games. However, the success of this strategy will largely depend on overcoming the unfamiliarity of the sport in India.

The rise of fantasy gaming in India is potentially influencing the popularity of American Football by increasing familiarity with the sport. As fantasy gaming grows, it exposes players to a variety of sports, including American Football. This exposure could lead to increased interest and understanding of the sport, which could in turn lead to increased popularity. Additionally, the battle to control India's streaming market could also play a role. As platforms like Amazon Prime grow their marketing in India and offer access to American Football games, they could attract new fans.

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Alternativement, l'essor des paris sportifs de fantasy aux États-Unis et en Inde pourrait contribuer à un plus grand intérêt pour la NFL. Il y avait 90 millions de joueurs de fantasy en Inde en 2019, et on estime qu'à la fin de 2022, il y aura près de 150 millions de joueurs de fantasy dans le pays. Disney (sous Bob Chapek) avait ses vues fixées sur les paris sportifs comme voie de croissance pour son contenu en streaming, et avait déjà dit que la démo Under 35 veut des paris sportifs comme partie de leur style de vie sportif. En 2021, une grande partie des gains d'audience de la NFL provenait du fan moyen qui regardait 20.3 matchs au lieu de 18,8, ce que certains ont attribué à l'aspect ludique du football fantastique, qui augmente l'engagement dans chaque match plutôt que seulement ceux joués par votre équipe préférée. Mais nous verrons si Bob Iger, le nouveau PDG de Disney, est d'accord avec cette stratégie. (Source)

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The future strategy of Disney's new CEO, Bob Iger, regarding sports betting and streaming content is not explicitly stated in the content provided. However, it's known that Disney, under the leadership of Bob Chapek, had identified sports betting as a growth avenue for its streaming content. The company recognized that the Under 35 demographic is interested in sports betting as part of their sports lifestyle. This strategy has been linked to increased viewership for the NFL, as fans engage more with games due to the gamification aspect of fantasy football. Whether Bob Iger will continue with this strategy is yet to be seen.

The gamification aspect of fantasy football has significantly contributed to the increase in NFL viewership. Fantasy football allows fans to engage more deeply with the sport, as they have a vested interest in the performance of individual players, not just teams. This encourages viewers to watch more games, even those not involving their favorite team, to track the performance of their fantasy team's players. In 2021, the NFL's viewership gains were partly attributed to this phenomenon, with the average fan watching 20.3 games instead of 18.8. The rise of fantasy sports betting has also contributed to this trend, as it adds another layer of engagement and interest in the games.

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Dernier match : NFL contre FIFA et la Premier League britannique

Alors, tout cela suffit-il pour que la NFL puisse rivaliser avec le champion du monde ? Bien que la NFL puisse être le sport le plus important aux États-Unis, ce n'est pas le plus important au monde. Loin de là. Ce titre revient au véritable football, également connu sous le nom de soccer, avec une estimation de 3,5 milliards à même 4 milliards de fans dans le monde. Pour mettre cela en perspective, 3,2 milliards de personnes ont regardé la coupe du monde 2018. Le seul autre événement sportif majeur, ou événement en direct, à attirer plus de téléspectateurs était les Jeux olympiques d'été 2016, qui ont vu 3,5 milliards de téléspectateurs se brancher. Et devinez quoi : on estime que la Coupe du Monde 2022 au Qatar (diffusée au moment de la publication de ce rapport) sera probablement regardée par (Source)

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Streaming rights deals can significantly impact the popularity and viewership of different sports leagues. These deals allow sports leagues to reach a wider audience, especially those who may not have access to traditional broadcast methods. They can also increase the league's revenue, which can be reinvested to improve the quality of the sport, attracting even more viewers. However, the impact can vary depending on the sport and the region. For instance, a sport that is popular in a region with high internet penetration can benefit more from a streaming deal than a sport that is popular in a region with low internet penetration.

The NFL is the most popular sport in the US, but its viewership pales in comparison to the global viewership of soccer. Soccer, also known as football, is estimated to have 3.5 to 4 billion fans worldwide. For instance, 3.2 billion people watched the 2018 World Cup. In contrast, the NFL's Super Bowl, one of the most-watched events in the US, does not come close to these numbers. The global appeal of soccer far exceeds that of the NFL.

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Mise à jour 2023: Selon Arab News, la Coupe du Monde 2022 a été regardée par 5,4 milliards de personnes, c'est donc le nouveau chiffre à battre. Le site web [italic]Sporting News estime que 1,5 milliard de téléspectateurs ou plus auraient pu regarder le match final seul.[/italic]

En termes d'argent, entre 2015 et 2018, la FIFA a généré près de 6,5 milliards de dollars, avec plus de 5 milliards générés par la seule Coupe du Monde 2018. Si vous avez vu notre vidéo sur l'économie de la Coupe du Monde, alors vous savez que le dernier Super Bowl a généré 4 fois moins. Le football est également joué dans le monde entier, tandis que le football américain est encore inconnu ou peu familier pour beaucoup. Bien que la popularité monumentale du football ne disparaisse pas de sitôt, elle est également un frein à sa croissance. Le football est le sport le plus populaire sur presque chaque continent sauf l'Amérique du Nord, ce qui pourrait expliquer pourquoi Apple a dépensé 3 fois plus pour les droits de diffusion de la Major League Soccer aux États-Unis. (Source)

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Apple's decision to invest more in media rights for Major League Soccer in the US can be attributed to the global popularity of soccer. While American football is popular in the US, soccer is the most popular sport in nearly every other continent. This global popularity presents a significant opportunity for growth and revenue. Furthermore, the investment in soccer media rights aligns with Apple's strategy to expand its streaming services and content offerings.

The global popularity of soccer significantly impacts its revenue compared to American football. Soccer is played and followed worldwide, which contributes to its high revenue. For instance, between 2015 and 2018, FIFA generated nearly $6.5 billion dollars, with over $5 billion generated by the 2018 World Cup alone. On the other hand, American football is less known or unfamiliar to many outside North America, limiting its revenue potential. For example, the last Super Bowl generated 4x less than the 2018 World Cup. The global reach of soccer also attracts more investment in media rights. For instance, Apple spent 3x more on the media rights to major league soccer in the US.

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Mais le sort d'un service de streaming pourrait non seulement déterminer la direction de la fandom du football mondial, mais aussi la guerre du streaming elle-même. La FIFA a lancé son propre service d'abonnement entièrement gratuit plus tôt cette année, appelé FIFA+, et prévoit de l'agrandir à 200 millions d'abonnés en proposant 40 000 matchs en direct par an. Par exemple, si Amazon ou même Apple devaient finalement acheter FIFA+, ils pourraient faire de plus gros paris pour acquérir les droits médiatiques des matchs de la Premier League. Ensuite vient la Coupe du Monde 2030 et c'est la fin du jeu. Si la Coupe du Monde 2022 sera regardée par 5 milliards de personnes, pensez-vous vraiment que le Superbowl 2030 (Source)

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The 2030 World Cup could potentially have a significant impact on the viewership of the 2030 Super Bowl. Given the global popularity of soccer, the World Cup is likely to attract a massive audience. If the World Cup and the Super Bowl were to occur around the same time, it's possible that the Super Bowl's viewership could be negatively affected as viewers may choose to watch the World Cup instead. Furthermore, if FIFA's streaming service, FIFA+, continues to grow and offers exclusive access to the World Cup, this could further draw viewers away from the Super Bowl.

The growth of FIFA+'s subscription service could potentially influence the competition between the NFL, NBA, and India Premiere League in several ways. Firstly, it could attract a significant number of viewers away from these leagues, as FIFA+ plans to offer 40,000 live games per year. This could result in a decrease in viewership and subsequently, revenue for the NFL, NBA, and IPL. Secondly, if a major company like Amazon or Apple were to purchase FIFA+, they could leverage their resources to acquire media rights to more games, further intensifying the competition. Lastly, the success of FIFA+ could prompt the NFL, NBA, and IPL to launch their own subscription services to retain their viewership.

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Alors, qu'en pensez-vous ? Vraiment, qu'en pensez-vous ? Qui sera le plus regardé ? La FIFA ? La NFL ? La Indian Premier League ? Ou la NBA ? Faites-nous part de vos choix préliminaires dans les commentaires de ce rapport.Merci de lire!