2X2 Prioritization Matrix

Dive into the second slide of the 'Design-Thinking Toolbox,' the '2X2 Prioritization Matrix.' This slide serves as a strategic tool to help categorize and prioritize product features, based on their importance to users. By mapping out features from 'least important to user' to 'most important to user', the matrix fuels better, informed decisions on what features need focus or improvement. Streamlining the product development process, this simple yet powerful tool plays a crucial role in eliminating tunnel vision and increasing the project's success rate.