Customer Segmentation

Plunge into the 'Customer Segmentation' slide from 'Bain's Management Toolkit (Part 2)'. It provides a comprehensive view on breaking down markets into distinct segments based on various parameters such as geographic, demographic, behavioral and psychographic factors. It extends its content on how to create predictive personas using the segmentation variables. The slide stands as a valuable tool, aiding teams to devise strategies and offerings based on established precedents, recommended by one of the world's top consulting firms. It helps in translating theory into practical insights, thereby driving success in the organization.