Customer Segmentation

Diving into the slide titled 'Customer Segmentation', one will undoubtedly be captivated by its comprehensive breakdown of the total, target, and addressable markets. The slide uses the tree diagram and tree map methodologies to visually represent these markets, making it easier to analyze. Essentially, it caters to the understanding of the 'Customer Acquisition Toolbox' presentation as a whole, specifically focusing on showcasing how customers are segmented and highlighting avenues to drive cost-efficient customer acquisition. It serves as a springboard for improving return on marketing investments.