Elaboration-Likelihood Model — Marketing Communications
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DESCRIPTION
Delve deep into understanding the psyche of the market with the 'Elaboration-Likelihood Model' slide, a part of our 'Marketing Communications' deck. This tool takes into account factors that influence an audience's approach to processing promotional messages. Explore the 'central and peripheral routes' to understand how persuasion outcomes can effectively drive consumer-buying behavior. A key aspect of this slide is how these different processing approaches can be harnessed to refine marketing communication strategies for improved revenue and profitability.
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