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Diving right into the heart of a successful digital marketing strategy, the 'Filling The Sales Funnel' slide from the 'Sales Funnel' presentation elucidates the journey of potential customers as they make their way through the qualification stage to eventually becoming active seekers. It emphasizes aspects like appointments and presentations that play a fundamental role in conversion. This slide keeps it real for any business, shedding light on individuals who are not actively looking, thereby underlining the importance of a well-structured marketing plan.
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