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Slide 'Lead Qualification' in the presentation 'Account-Based Marketing (ABM)' provides a comprehensive overview of identifying and qualifying significant business leads. It dwells on the application of techniques like BANT and buyer persona to recognize the potential clients. This slide maps the concept of ideal client profile to target specific demographics enhancing enterprise sales. It envisages the relation between organizational needs with the buyer needs, providing a robust strategy for personalized campaigns, thus securing significant returns from high-value clients.
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