Perceptual Map

Capitalizing on perceptions, the Perceptual Map slide in the Brand Management presentation is ingeniously crafted. It uses graphical representation to compare our brand against competitors across quality and price parameters. A brand table is also included, further delineating the positioning of the brand. The slide presents an expansive view of brands which can be perceived as inexpensive and low quality to those viewed expensive and high quality. Highlighting the ecosystem of brands, it aids in aligning strategy towards nurturing a high-quality brand image. Undoubtedly, the insights from this slide can prove transformative.