Week of April 17th, 2017




The four-letter code to selling just about anything.

One of the best articles we've read in a while. Learn from the father of industrial engineering, Raymond Loewy, how connecting the past with the future outputs the best products and services. "Loewy believed that consumers are torn between a curiosity about new things and a fear of anything too new."


Inspirational piano-solo track... (on YouTube)

We at You Exec are suckers for piano-solo inspirational tracks. These are great for background music at large meetings, town-halls, etc. This week we heard Nils Frahm's track "Familiar" from the "Felt" album. We though you'd enjoy it — you can hear the complete track on YouTube or on Amazon. On Amazon you can also join the Unlimited Music service free for 30 days. They have great piano-solo albums. In this track we love that the keys and levers of the piano can be heard in the background.


Calling bullshit 1.1: calling bullshit on...

Video series on the science of bullshit. Video 1, basic introduction on how much bullshit is around us. Video 2, start at 1:05 and watch until 2:30... covers basic data bullshit techniques, old-school bullshit vs. new-school bullshit. Video 3, "the amount of energy needed to refute bullshit is an order of magnitude bigger than to produce it." Video 4, definitions of bullshit, what is bullshit exactly? Video 5, bullshit vs. lies, and... this video gets pretty academic and philosophical. Video can be skipped after 2:25. Note from editor: we at You Exec are non-partisan, non-political, and do endorse any political comments, views, and news shared in these videos.


How to be someone people love to talk to.

A complete analysis on how to make a good impression, how to politely end a conversation, and other essential communication tactics. Some of the content is very obvious, like "smile" more often, etc. Start reading from "Stop trying to impress." It gets practical from there. For example, "studies show name-dropping doesn't work."


Programmers more likely to work from home. 8% of software engineers work full-time from home...

Great analysis by Quartz on the management of programmers. Software engineers rank remote working options 2nd across all possible company benefits in the US — though recently IBM, Google, Facebook, among other companies are requesting engineers back to the office.


Face-to-face requests are 34 times more successful than an email.

Email provides scalable reach, yet face-to-face ensures it happens. Many studies have shown that, this is yet another study. Always resort to face-to-face requests, specially if it is a request that takes the receiver more than five minutes to complete. Proxy-studies show that video-conference requests beat email as well.


An analysis of why laundry machines do not last. Learnings apply across industries.

An incredible case-study on why laundry machines and refrigerators break down so quickly. Though the analysis is about machines, the insights go across the board. Low competition, brand momentum swapping, operational efficiencies across time, all lead to lower quality products for consumers.


The neuroscience of trust.

"In my research I’ve found that building a culture of trust is what makes a meaningful difference. Employees in high-trust organizations are more productive, have more energy at work, collaborate better with their colleagues, and stay with their employers longer than people working at low-trust companies."


How great leaders inspire action. (on TEDx)

Watch either the TEDx talk, read the book, or hear the Audible version. The content of all three is redundant — so you only need it from one source. That said, the "golden circle" framework is pretty insightful when it comes to asking why we do things. With 31 million views, Simon's concept of "why, how, what" has captivated many.  


Other great links:

Seeing Theory: learn statistics with visual examples, so easy anyone can now master statistics with this. At BlackRock machines are rising over managers to pick stocks. Giving a conference talk? Thread on giving great conference talks, includes resources & tips. Speed of corporate shaming: pretty good read on how technology is putting companies in place.