A customer satisfaction score (CSAT) is a key performance indicator that tracks how satisfied customers are with a company's products, services, or experiences. It helps in quantifying customer relationships by providing a numerical value to the level of satisfaction a customer has. This score can be used to identify areas of improvement, measure the effectiveness of customer service strategies, and understand customer needs and expectations. It can also help in predicting customer retention and loyalty, as higher satisfaction scores usually indicate a higher likelihood of customers staying with the company and recommending it to others.
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