How to communicate the value of your business to customers? Have a Company Profile presentation ready to give a 360-degree showcase whenever new opportunity knocks.
This Company Profile deck is divided into sections on company background, business offering, client benefits, and company culture and values. Together, these slides paint a well-rounded picture of a business. After you download and customize this template, present it during meetings, print it as handouts, or distribute it digitally.
In order to establish credibility, highlight the positive reach and impact of your company so far. This can be an emphasis on the size of its user base or the value it's generated. Keep in mind, if you have an impressive number, make it big.
In this example, the company not only highlights how much revenue it's generated for its enterprise users, but also a series of numbers that prove the legitimacy and global resources that it's empowered by. (Slide 19)
More than ever, consumers are more aware and critical of how a company operates culturally. Many subconsciously believe that how a company treats its employees and goes about its business decisions also reflect how it values its customers.
A well-rounded company culture should have both an internal and external focus. So use this radial map to show all the areas that your business pays attention to. Now, that's beauty inside and out. (Slide 39)
While viewers might not always read into every detail of this chart, the fact that it is being presented shows that your business is intentional, organized, and serious about its culture.
Presence and talent
A lot of work goes into the business. One way to prove the quality of your offerings is by showing what goes on behind the scene. Especially if you're a relatively large company with operations across different regions, don't let this opportunity slide.
The key is to show the amount of hard work that's taken place for your business to get here. When customers know that you've dedicated a lot of resources to build a highly capable team, they will inevitably trust the output of that effort. (Slide 40)
Now don't just describe what your products can do, actually show it. If your company offers physical products, place images of these fabulous goods in this gallery. Here's a trick, make it into an interactive carousel that viewers can click through. (Slide 14)
For those with service-based offerings, it never hurts to add some pictures of how these services pan out in real life.
For digital products, it helps to frame them in the devices they're made for. How does it appear to the user on a PC, or laptop, or tablet, et cetera? (Slide 15)
And if more words are needed for a better description, transition into this slide layout that includes more space for text. (Slide 16)
At this point, most potential customers would still wonder: "So what? How does that benefit me?"
We recommend a two-pronged approach here: first, a qualitative description of what the product can achieve. Remember, any text in this deck should be short and to the point – People don't read, they scan. (Slide 17)
Then, delve into how these benefits translate quantitatively. After all, it's hard to argue with numbers. (Slide 18)
In this example, benefits are shown in the form of improvement, such a time saving, number of tasks completed, project success rate, employee satisfaction score.
Chances are, there are already other companies out there that try to offer similar benefits to your target customers. This means that if your business has an unique approach or patented technology, it's important to make that differentiation known.
What are the core components that make your solution offering more efficient and reliable, for example?
It's not necessary to get into the nitty-gritty technical details here. But a slide like this can address concerns for savvy customers before they even raise the question. (Slide 13)
Testimonials can immediately change customers' purchase decision, so use them to your advantage. Use direct quotes from those who love you to make their words more credible. Maybe even put their pictures up just to show they are real. (Slides 32–33)
To illustrate the different types of users your business has helped, give them each a full spread so they're almost like case studies.
Here, we have William the happy Regional Sales Director. But that's not the end of it. Katherine the happy VP of Growth would also like to chime in to share her positive experience. (Slides 34–35)
Make the most out of any business offerings with this Company Profile presentation, which you can download and customize right now.