Question
Yes, there are numerous case studies that demonstrate the effectiveness of the stage-gate development process in product development. Companies like 3M, Procter & Gamble, and Microsoft have successfully implemented this process. For instance, 3M used the stage-gate process to develop its Post-it Notes. The process allowed them to identify potential issues early on and make necessary adjustments, leading to the successful launch of the product. Similarly, Procter & Gamble used the process to develop and launch its Swiffer product line. The stage-gate process helped them to thoroughly evaluate the product at each stage, ensuring its success in the market.
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The stage-gate development process, also referred to as phase-gate development, divides the product development process into different stages. Each stage is separated into decision points that inform the following stage. This slide provides a step-by-step guide that can be used for each new product. For instance, the initial idea for a product is followed by a preliminary screening gate. This gate determines whether or not a product manager wants to move forward with the development process. It's important to conduct market research and competitive analysis here before the project proceeds.
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